BMW –
X2

Conception and execution of visuals and film for the launch campaign of the BMW X2 – a car that not only defies design conventions but also sets new technological standards. This campaign marks BMW's bold entry into the compact SUV segment with the tagline "Be the One Who Dares".

Agency: Jung von Matt/Next Alster
Photographer: Emir Haveric
Director: Manu Cossu

ART DIRECTION

VISUALS

FILM

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