THEINDER.NET –
VISUAL IDENTITY FOR AN INDIA-RELATED PLATFORM

Established in 2000, theinder.net initially began as a social network for second-generation South Asians in Germany. Today, it has evolved into a leading platform for India-related content within the German-speaking digital sphere.

To mark its 20th anniversary, a new visual identity has been introduced, sampling elements from the Indian visual tradition and combining them with contemporary Indian trends, global design aesthetics, and influences from the digital realm.

theinder.net

DESIGN
ILLUSTRATION

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ILLUSTRATIONS AND VISUAL LANGUAGE

DIGITAL DESIGN

SOCIAL MEDIA

On the occasion of its 20th anniversary, theinder.net celebrated twenty cultural phenomena that have played a major role in shaping the image of the Indian diaspora in the Western world.

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